A B2B SaaS company came to us with a problem: their mobile conversion rate was 1.2% while desktop was 3.8%. Same product, same campaign, same links — but mobile users were bouncing.
The issue wasn't their product. It was their landing page. The desktop page featured a 3-minute interactive product tour that didn't work well on mobile. Mobile users saw a broken experience and left.
The Solution: Device Routing
Instead of rebuilding their landing page (a 2-month project), they set up device routing in getowl:
- Desktop → Full landing page with interactive product tour
- Mobile → Streamlined page with quick sign-up form and video testimonial
- Tablet → Same as desktop (screen size is sufficient)
Setup time: 3 minutes.
The Results (30 Days)
| Metric | Before | After | Change |
|---|---|---|---|
| Mobile conversion | 1.2% | 1.87% | +56% |
| Desktop conversion | 3.8% | 3.9% | +3% |
| Overall conversion | 2.4% | 2.85% | +19% |
| Mobile bounce rate | 68% | 41% | -40% |
Mobile conversions increased by 56% — nearly doubling. The desktop experience stayed the same (slight improvement from reduced overall bounce rate). Overall conversion rate improved by 19%.
Why It Works
Mobile and desktop users have fundamentally different expectations:
- Mobile users want speed, simplicity, and minimal scrolling
- Desktop users expect rich content, interactive demos, and detailed information
Serving the same page to both is a compromise that serves neither well.
When to Use Device Routing
- Your mobile and desktop conversion rates differ by >2x
- Your landing page has interactive elements that don't work on mobile
- You want to send mobile users to an app store link
- You have mobile-specific offers or CTAs