We partnered with a mid-size SaaS company to run a controlled experiment across three markets: India, the United States, and Germany.
The test was simple: for the same product campaign, we created two links:
- Link A — Single destination for all visitors (English, USD pricing)
- Link B — Geo-routed to localized pages (local language, local currency)
Both links were shared equally across email, social, and paid channels in each market.
The Results
| Market | Link A (Generic) | Link B (Geo-Routed) | Improvement |
|---|---|---|---|
| India | 1.2% conversion | 4.1% conversion | +242% |
| USA | 2.8% conversion | 3.4% conversion | +21% |
| Germany | 0.9% conversion | 3.1% conversion | +244% |
| Overall | 1.6% | 3.5% | +119% |
The geo-routed link delivered 3.2x higher conversion rates in India and Germany, and a meaningful 21% lift even in the US (where the default page was already in English).
Why the US Still Improved
Even for English-speaking US visitors, the geo-routed page showed USD pricing upfront, used US-specific social proof (customer logos, testimonials), and loaded from a US-based CDN edge. These small differences compounded into a 21% lift.
Key Takeaways
- Non-English markets see the biggest gains — India and Germany saw 240%+ improvement
- Currency matters as much as language — Showing local pricing reduced friction significantly
- Even "same language" markets benefit — US-specific content beat generic English content by 21%
- Setup time is minimal — The geo routing rules took 5 minutes to configure in getowl