We get asked this question a lot: "How is getowl different from Bitly?" Here's our honest take.
Pricing
| Feature | Bitly Growth | getowl Pro |
|---|---|---|
| Monthly price | $35/mo | $19/mo |
| Links | 500/mo | Unlimited |
| Custom domains | 1 | 2 |
| Branded links | ✅ | ✅ |
| QR codes | ✅ | ✅ |
Bitly's Enterprise plan starts at $300/mo for features like geo targeting and A/B testing. getowl includes these in the Pro plan at $19/mo.
Features Bitly Doesn't Have
- Geo routing — Route visitors to different URLs based on country, region, or continent
- Device routing — Send mobile and desktop users to different pages
- Weighted A/B testing — Split traffic across link variants with custom percentages
- PostHog/GA4 integration — Native event forwarding to your analytics stack
- Folder organization — Organize links into team folders
- Audit log — Full history of who created, edited, or deleted every link
Where Bitly Wins
- Brand recognition — Bitly is a household name; getowl is newer
- Enterprise features — Bitly has SSO, SCIM, and advanced permissions for large orgs
- Link-in-bio — Bitly has a built-in link-in-bio product
The Bottom Line
If you need basic link shortening and QR codes, Bitly works fine. If you need smart routing, A/B testing, real analytics, and team collaboration — without paying $300+/month — getowl is built for you.