In 2010, short links were a solved problem. Bitly, TinyURL, and others made it easy to shorten a URL. Done.
But in 2026, growth teams need much more from their link infrastructure:
- Smart routing — One link that sends visitors to different destinations based on country, device, or A/B test variant
- Real-time analytics — Not just clicks, but click-to-conversion attribution
- Team collaboration — Workspaces, folders, audit logs, and role-based access
- Custom domains — Branded links that build trust and reinforce your brand
- API access — Programmatic link creation for campaigns at scale
No existing tool did all of this well. Bitly focused on enterprise sales and link-in-bio. Short.io was powerful but complex. Dub.co was elegant but early.
What We Built
getowl is the link platform we wished existed:
- Links with intelligence — Geo routing, device routing, weighted A/B splits, and time-based rules
- Analytics that matter — PostHog and GA4 integration, not just click counts
- Team-first design — Workspaces, folders, audit logs, and member roles
- Developer-friendly — Full API, custom domains with auto-SSL, and webhook support
- Fair pricing — $19/mo for Pro with unlimited links, not $300/mo for basic features
Our Principles
- Links are infrastructure, not a feature — They deserve the same engineering attention as your database or CDN
- Analytics should attribute, not just count — Clicks without conversion data are vanity metrics
- Pricing should scale with value, not usage — Unlimited links on every paid plan
- Self-serve by default — Custom domains in 2 minutes, not 2 weeks of support tickets