How to set up PostHog link tracking in 5 minutes

PostHog is one of the best open-source analytics platforms for tracking product and marketing events. getowl's native PostHog integration lets you forward every link click as a PostHog event — so you can build funnels, measure attribution, and track conversions in one place.

Here's how to set it up in under 5 minutes.

Step 1: Get Your PostHog API Key

In PostHog, go to Settings → Project → Project API Key. Copy the key — it looks like phc_xxxxxxxxxxxx.

Step 2: Connect in getowl

1. Go to Settings → Integrations in your getowl workspace
2. Click PostHog
3. Paste your API key
4. (Optional) Set a custom host if you self-host PostHog
5. Click Save

Step 3: Verify

Click any of your getowl links. Within 30 seconds, you should see a link_clicked event in PostHog with these properties:

• short_code — The getowl short code
• destination_url — Where the user was redirected
• country — Visitor's country
• device — mobile, desktop, or tablet
• referrer — Where the click came from
• All UTM parameters attached to the link

Step 4: Build Funnels

Now you can create funnels in PostHog like:

1. link_clicked (from getowl)
2. page_viewed (your landing page)
3. sign_up_completed (your product)

This gives you true click-to-conversion attribution for every link you share.

Pro Tips

• Use getowl's UTM templates to ensure consistent parameter naming
• Create PostHog cohorts based on short_code to segment by campaign
• Set up PostHog alerts for unusual click patterns (fraud detection)